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Archive 1/ 2017

Archive 1/ 2017


 So here it is — the first issue of Lürzer's Archive in 2017! With a very provocative cover

from TBWA Paris for french NGO AIDES, this issue includes some 89 print and 63 film campaigns.

The main interview titled "I want diversity – and I want us to get our swagger back," is with an extraordinary 
British creative, Grey London's ECD Vicki Maguire. The work on view in the Digital section of this issue was selected 
by an old friend of Lürzer's Archive, Karpat Polat, the man who put Turkish advertising on the creative map. 

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