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Alex Steinweiss: The Inventor Of The Modern Album Cover

Alex Steinweiss: The Inventor Of The Modern Album Cover

$29.00

 "I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex Steinweiss

Alex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.

Product details

  •  Hardback | 552 pages
  •  140 x 195 x 48.26mm | 1,330g
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  •  Taschen GmbH
  •  Cologne, Germany
  •  Spanish
  •  Multilingual edition
  •  Multilingual edition
  •  3836557762
  •  9783836557764


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