Brand Documentary No 86 Usm

 Renowned furniture brand USM was founded in the Bern village of Münsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the company’s first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired worldwide for its sustainability and timeless, modern aesthetic.