Bigger Than This : How to turn any venture into an admired brand

 What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.

Following the success of his #1 bestselling book, "How to Launch a Brand," acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. "Bigger Than This" challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.

Product details

• Format Paperback | 202 pages
• Dimensions 120 x 190 x 12mm | 195g
• Publication date 23 Jan 2018
• Publisher Brandtro
• Language English
• Illustrations note 11 Illustrations; Illustrations, black and white
• ISBN10 0989646173
• ISBN13 9780989646178