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BranD Issue 16- Ssience Of Design

BranD Issue 16- Ssience Of Design


The milestones of Science have always been the definingmoments of human understanding and conqueringthe nature. Design, as the ultimate mediumof how science is being shaped and carried via multiplefunctions, has come tothe centre stage of howpeople understand their interaction with the world.The rise of design not only increased the chancesof successful actualization of various scientific analysesof human behaviours and ambitions, but alsomade it possible for designers to create new humaninteractions (interaction design) and experiences(experiences design).
This issue explores the beautiful interactionsbetween science and design, the inspirationsof science over design and the designs that havemade science approachable and understandable,together to define the future trend of Rational DesignMethodology for communication design world.


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