Brand The Home
As seen by the title, "The Home" deals with people and the home. We settled quickly on the home as the topic because we believe that reflecting on the building blocks of life is of paramount importance—especially in times of difficulty—and that this foundation begins in the home. That is, we took a break from visiting scenes showcasing one single brand to individual spaces where our lives leave behind myriad stories. "The Home" focuses on houses that shows a distinct attitude of the owner on the way he or she views the space rather than just style, size, or structure. We also categorized the homes that share a similar value. For example, a person that lives and work from home would go under ‘Home Office’ while someone who chose to live in the suburban area that prefers freedom over convenience would be categorized as ‘Rural Life’. Starting with our short interview with Suyong Joh, Magazine B’s editorial team met with numerous creators all over the world to hear their opinion on the meaning and purpose of home and how homes can be so much more than the typical house we experience in our daily lives.