Copywriting Is... : 30-or-so Thoughts On Thinking Like A Copywriter

 Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

Product details

• Format Paperback | 232 pages
• Dimensions 133 x 203 x 15.24mm | 281.23g
• Publication date 29 Mar 2021
• Publisher Gasp Books
• Publication City/Country United Kingdom
• Language English
• ISBN10 1838434305
• ISBN13 9781838434304