Delicious-Branding and design for cafes, patisseries, and chocolate boutiques
"Delicious - the brand design of casual dining" focuses on the sweet shop brand and visual image design, divided into three parts: chocolate, pastry and coffee. The particularly fierce market competition in this area has prompted shopkeepers and designers to create unique visual designs and impressive spatial experiences to increase brand loyalty. This book covers successful cases of internationally renowned designers. It not only deals with graphic design (packaging, stationery, etc.), but also extends the visual elements to the space design and product positioning of the store, thus summing up the success rules of the casual brand.