Design 360° Magazine No.80 Creative Strategy
In recent years, the concept of "branding" is more emphasized than ever. The influence that a brand establishes is not built overnight. Underneath its glory lies a thorough and sophisticated strategy, which guides designers through the dissection of brand structure, locating its specialty in the market, and visualizing a creative plan accordingly. In this issue “Creative Strategy”, the spotlight is on the creative and strategy directors. By referencing their affluent experience in the industry, editors hope to probe into the relationship between brand, creativity, strategy, and other factors.