Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success.
- Paperback | 352 pages
- 242 x 190 x 22mm | 944g
- 14 Mar 2022
- John Wiley & Sons Inc
- New York, United States