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Frame Iss 142 Sept/oct 2021

Frame Iss 142 Sept/oct 2021

$29.00

 In the age of experiential retail, more and more brands are branching out beyond their core offer. Many are integrating hospitality concepts such as cafés, restaurants, bars and even hotels, a sure-fire way to increase footfall and dwell time. Or is it? In the September/October issue of Frame, we break down the benefits – and trappings – of hospitality-infused retail, and explore how the union could be pushed further.




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