Friction: How Passion Brands Are Built in the Age of Digital Distribution
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
- Hardback | 240 pages
- 194 x 248 x 30.48mm | 997.9g
- 23 May 2017
- powerHouse Books,U.S.
- New York, United States
- 100 Illustrations, unspecified