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Friction: How Passion Brands Are Built in the Age of Digital Distribution

Friction: How Passion Brands Are Built in the Age of Digital Distribution

$36.50

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.

  •  Hardback | 240 pages
  •  194 x 248 x 30.48mm | 997.9g
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  •  New York, United States
  •  English
  •  100 Illustrations, unspecified
  •  1576878368
  •  9781576878361


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