How to Steal Fire: The Myths of Creativity Exposed, The Truths of Creativity Explained Paperback
'Promises to show readers how to think boldly and spark imaginative thought' (FT)
Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?
In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.
- Paperback | 256 pages
- 190 x 247 x 21mm | 748g
- 17 Mar 2020
- Transworld Publishers Ltd
- Bantam Press
- London, United Kingdom