Multichannel Marketing: Metrics And Methods For On And Offline Success
$31.50
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Product details
- Paperback | 312 pages
- 190 x 235 x 17mm | 586g
- 05 May 2008
- John Wiley & Sons Inc
- New York, United States
- English
- 1. Auflage
- 047023959X
- 9780470239599
