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Somewhere Yes: The Search For Belonging In A World Shaped By Branding

Somewhere Yes: The Search For Belonging In A World Shaped By Branding

$32.90

 In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding.

​A complex and visually provocative foray into the way we become our environment--from our products to our politics--Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet.

Branding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way--it has simply evolved into this struggle because we've allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have

Product details

  •  Paperback | 376 pages
  •  139 x 203 x 25mm | 445g
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  •  English
  •  1639080112
  •  9781639080113


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