Alex Steinweiss: The Inventor Of The Modern Album Cover

 "I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex Steinweiss

Alex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.

Product details

• Format Hardback | 552 pages
• Dimensions 140 x 195 x 48.26mm | 1,330g
• Publication date 01 Nov 2015
• Publisher Taschen
• Imprint Taschen GmbH
• Publication City/Country Cologne, Germany
• Language Spanish
• Edition Multilingual edition
• Edition Statement Multilingual edition
• ISBN10 3836557762
• ISBN13 9783836557764