Alex Steinweiss: The Inventor Of The Modern Album Cover
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"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex Steinweiss
Alex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.
Product details
- Hardback | 552 pages
- 140 x 195 x 48.26mm | 1,330g
- 01 Nov 2015
- Taschen
- Taschen GmbH
- Cologne, Germany
- Spanish
- Multilingual edition
- Multilingual edition
- 3836557762
- 9783836557764
