Advertising Concept Book 3ed : Think Now, Design Later
$29.00
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
- Paperback | 296 pages
- 198 x 239 x 33mm | 1,111g
- 01 Dec 2019
- Thames & Hudson Ltd
- London, United Kingdom
- English
- 3rd ed.
- Illustrations, unspecified
- 0500292671
- 9780500292679
