The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm
$20.00
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.
Product details
- Paperback | 320 pages
- 129 x 198 x 19mm | 268g
- 17 Mar 2016
- Profile Books Ltd
- London, United Kingdom
- English
- Main
- 9781781256145
