Whatever You Think, Think the Opposite
The inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be.
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
- Paperback | 144 pages
- 122 x 178 x 10mm | 181g
- 01 Apr 2006
- Penguin Putnam Inc
- New York, United States