Creative Personal Branding : The Strategy to Answer: What's Next

 Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

• Format Paperback | 228 pages
• Dimensions 140 x 215 x 16mm | 370g
• Publication date 02 Dec 2013
• Publisher BIS Publishers B.V.
• Publication City/Country Amsterdam, Netherlands
• Language English
• Illustrations note colour illustrations throughout
• ISBN10 906369315X
• ISBN13 9789063693152