The 7 Principles Of Complete Co-creation
The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilise complete co-creation in order to create sustainable value with end-users and other relevant parties.
- Paperback | 208 pages
- 231 x 185 x 15.24mm | 408.23g
- 04 Jul 2018
- BIS Publishers B.V.
- Amsterdam, Netherlands
- durchgehend farbig illustriert